Baseline is built around a simple idea: some things should be standard.

Menstrual products are not optional. They are part of daily life for millions of people. And access to them should not depend on budget, timing, or circumstance. Baseline exists to make that standard real.

We provide menstrual products through a self-determined pricing model. Baseline removes the friction between needing something and getting it.

Why It Matters

Menstrual care is essential. It affects how people move through their day at work, at school, at home, and in public. When access is inconsistent, everything becomes harder.

Baseline treats menstrual products as what they are: things everyone should have.

Our Vision

We believe in raising the floor of daily life. A world where essential goods are ordinary to obtain. Where needing something basic is not a negotiation. Baseline exists to make that standard visible and available.

Today, we start with menstrual care. Tomorrow, the baseline may expand. Because the principle remains the same: things everyone should have should simply be available.