Baseline treats period care as a public good.

Period products are part of daily life, and access to them should be straightforward (not something you have to plan around). We make items available at a low cost to individuals, funded through corporate purchasing. 

Most systems treat fundamental essentials as optional purchases. We’re building something different. By shifting payment upstream, we remove the majority of cost at the point of access. This makes fundamental essentials reliably available, not conditionally affordable.

Because our inventory comes from multiple partners, we use illustrations to represent each item (this keeps the focus on access and function instead of branding).